Start JudgeGill helps Oxfam launch new pilot shop design
The first of five pilot Oxfam shops opened in Henley-on-Thames on Monday 245th September, and will be followed over the next few weeks by shops in Thame, Buxton, Lancaster and Hampstead.
Each pilot shop promises local people a greater sense of connection to the global impact they can make by shopping, donating or volunteering at Oxfam.
To help Oxfam’s unique story of fighting poverty around the world, each shop features fixtures and fittings made using the same materials Oxfam uses to save lives, such as crates usually used to deliver vital supplies and corrugated iron used to make water tanks. Combined with communications that support the charity’s recent re-brand, the shops aim to deliver a bold, bright and positive retail experience.
From the outset, Start Judgegill worked closely with Oxfam, as well as their shop teams taking time to listen to their needs to create an experience specifically design to connect people with Oxfam’s humanitarian, developmental and campaigning work.
Andrew Horton, Oxfam’s trading Director commented “ This is a really exciting time for us. Start JudgeGill has come up with an inventive and resourceful shop design that connects people to ur work and the incredible difference they help us make. The last time we fully reviewed our shop fit was 2001 and the process of working with these pilot shops has been a combination of finding out what works well with our existing fit, as well as thinking about what we would like to do better in the future.”
Kevin Gill, Joint Managing director of Start JudgeGill commented, “What was needed was a ‘Re-think not a re-fit’. Creating a new retail experience for Oxfam has been one of the most rewarding experiences in my 20 years in retail. They are without doubt one of the most forward thinking organisations and retailers I have come across. Our job was just to evidence what they do and the brilliant way they do it.”
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