Retail Team, Fred Perry
"The task was to create a modern retail environment that accurately encapsulated the historical heritage of the Fred Perry brand and could reflect its upper market positioning, to engender a feeling of ambience in which our customers would feel at home with “their” brand. A team approach combining our own input with JudgeGill’s design skills we believe has achieved this objective very successfully."
“They created a fantastic in-store experience that demonstrates our commitment to sports performance and how achievable it is to make a difference."
adidas miCoach Core Skills
Head of Global Retail Marketing, adidas AG
"There are many examples of sport retailers that allow you to perform sport in their stores or provide testing facilities such as gait analysis for running shoes. But designed so that shoppers are not only able to test their sporting abilities and fitness, but also receive specific targeted training programs to help them improve. All of this is possible without purchase, and therefore the concept is genuinely focused on the objective of ‘enabling a better you’. It firmly grounds adidas in sport and sporting ability, both in and out of the stores."
adidas Performance Stores
Head of Global Retail Development Europe, adidas AG
"The new Sport Performance environment is innovative and delivers our brand values. JudgeGill have created a consumer experience that is easy to navigate with an operationally smoother layout. Integrated systems incorporating communication, accessories and service elements such as mirrors and directional signage create impact and offer a more consumer friendly environment. We were able to ‘sell-in’ this concept evolution to our retail teams globally who have enthusiastically embraced it and we are piloting in every
region of the globe over the next few months."
"The key challenge for JudgeGill was to create a brand experience for SanDisk that enhanced the festival-goers
overall experience. Essentially not just an experience-within-an-experience, but engagement with consumers that added to their enjoyment and drove word-of-mouth advocacy. And boy did they deliver. Through in-depth understanding and insight into the target audience’s world, their brand experience design educated, entertained, encouraged sharing and ultimately increased retail sales by over 20%."
Managing Director, Marketing, Virgin Media
“The enormity of the task to rebrand three huge companies would have been beyond many agencies but Start not only created a coherent whole, but added an energy that transmitted itself directly to the consumer."
Head of Creative, Virgin Atlantic
“Start don’t just understand the Virgin Atlantic brand, they’re as passionate about it as we are. Their willingness to share ideas and develop strategies alongside others is very refreshing in an industry where creative egos are all too familiar. The contribution they make to the business isn’t just about great design, it’s about quality of thinking.”
Head of Marketing Communications, Bentley
“The guidelines have provided us with the relevant tools that have enabled us to add real value to the business. This enables better use of the guidelines to create diverse and flexible communications that reflect different users’ needs whilst delivering a cohesive expression of Bentley’s ultimate values."
Marketing Director, Figleaves.com
"Start JudgeGill understands our business. They have the same philosophy as us and believe in building relationships and partnerships. They are a pure extension of our brand.”
Head of Creative Implementation, COI
“Please thank your team for the sterling efforts and high quality work. No. 10 delighted. Thanks for everything! It has been a really great project managed perfectly in terms of timings, creativity, attention to detail, responsiveness and flexibility. I am immensely pleased with the result both in terms of what it looks like and client satisfaction to the highest levels.”
Brand Director, Virgin Management
“Start has been a core strategic partner of Virgin’s over a long period of time and they always deliver work of exceptional quality."
Promoter Director, Essar
“Congratulations on the launch of the Essar Brand. For making a long time dream come true. Thank you so much for your untiring, dogged, passionate, dedicated and detailed work. You have served it on a platter for our entire company and partners to savour. Lets enjoy it as it will evolve and grow!”
Chief Marketing Officer, MTS
“Start JudgeGill has designed an exciting and more human
store that engages a new more affluent and confident Russian consumer. There’s nothing else like it on the high street.”
Archbishop Desmond Tutu,
"Dear All, we are deeply indebted to you and all your very hard work. We are blessed to have such dedicated and lovely people working for us.
Love and blessings, Arch.”
Mandy Merron, Willott Kingston Smith and Lynda Relph-Knight, Editors,
“Mandy and I both agree that Start JG is probably the best run consultancy in the business, and the results bear that out. You are doing something very right and I hope you and Darren are still enjoying it.”